The Club de découverte des objets connectés is a test & learn platform, dedicated to consumer IoT devices, enabling a community of device-makers to take their IoT device to market with Orange in France.
Every 3 months, Orange selects a new range of innovative IoT devices, designed by Orange or start-ups, which are displayed in 30+ physical stores & online.
The Club has 3 main goals:
- Assess devices’ commercial viability through a limited release in real conditions
- Determine best practices for marketing IoT devices and fostering customer buy-in and ownership
- Create & manage a dynamic community of customers and sales teams