E-commerce is growing significantly in Africa, thanks to local actors (Jumla, Abidjandeal.com…) and major international retailers. However, this growth has been slowed down by the lack of available payment methods. Cash continues to be the preferred payment method, card penetration is still very low and Paypal doesn’t offer cash out.
Orange Money enables major market players to accept online payments.
It was designed for Web merchants, but other types of services can also benefit from the Web Payment / M Payment service (tax collection, donations, school fees…)