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Population Density Data

Gain actionable insights with predictive population density estimations tailored to your specific area and timeframe.
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Unlock predictive population density insights for enhanced decision-making

Imagine providing developers with real-time and predictive population density estimates for precise geographic areas, enabling faster, data-driven decisions.

By leveraging historical anonymized data from network-connected devices, the Population Density Data API delivers accurate insights that can sharpen urban planning, marketing strategy, and resource allocation.

Data is aggregated through Flux Vision, Orange’s solution for analyzing population movement. Flux Vision counts and aggregates mobile devices based on observed properties and behaviors, using signaling events exchanged with the cellular network. A weighting mechanism ensures the statistics reflect the broader population, not just Orange subscribers. The underlying algorithms are designed to protect privacy by removing personal data, supporting irreversible anonymization. These proprietary methods are developed with rigorous research and align with CNIL and GDPR recommendations.

Benefits

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Enhanced Decision-Making

Provides accurate, real-time population density data for informed decision-making across various sectors, leading to effective planning and resource allocation.

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Improved Public Safety

Offers insights into population density for better public safety management, including crowd control, emergency response planning, and risk assessment.

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Cost Efficiency

Helps optimize resource allocation, reducing unnecessary expenditures by allocating resources based on actual needs.

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Regulatory Compliance

Ensures adherence to regulatory requirements, especially for drone operations, by providing accurate population density data for safer flight routes and improved approval processes.

Use cases

Urban Planning and Infrastructure Development

City planners analyze population distribution patterns to identify areas needing infrastructure improvements, such as public transportation and healthcare facilities. 

Event Management and Crowd Control

Event organizers estimate crowd sizes and plan logistics, including security and resource allocation, using real-time.

Drone Route Optimization

Drone operators identify high-risk zones and optimal flight times to ensure safer delivery routes, especially in densely populated areas. 

Disaster Management and Resource Allocation during emergencies

Emergency responders distribute resources based on population density, ensuring areas with the highest need are prioritized. 

Data-Driven Marketing Campaigns

Marketing teams target high population density areas to maximize campaign impact and conversion rates.  

Why choose us

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Agility

Easy and fast API integration for quick Go To Market​

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Reactivity

Delivery of data every 30 minutes​

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Trust & standards

CNIL / GDPR compliance, CAMARA certified

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Reliability

30 to 40% local market share​,
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Quality on Demand

Gain actionable insights with predictive population density estimations tailored to your specific area and timeframe.

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Device Reachability Status

Query the reachability status of a mobile device.

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Device Roaming Status

Query the roaming status of a mobile device.

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Frequently-Asked Questions

Population Density Data API is based on data provided by Flux Vision – an Orange Business product.

The algorithms used by Flux Vision permanently guarantee irreversible anonymization by deleting all personal data and making it impossible to identify a natural person, as well as to re-identify them directly or indirectly.
These exclusive algorithms, developed by Orange researchers, are the fruit of several years’ research and comply with the recommendations of the French Data Protection Authority (Commission Nationale Informatique et Libertés – CNIL), recognized as one of the most protective bodies in the world, to whom they were presented during the design of Flux Vision and before its launch. In fact, the technical data processed as part of Flux Vision are not considered personal data and are therefore not subject to the GDPR.

Answer Data anonymization is irreversible and in real time according to an exclusive technology developed by Orange teams. This technology, combined with the aggregation of mobility indicators, ensures that no individual can be traced. The data used is not stored in accordance with current regulations.2

To meet regulatory requirements, the smallest analyzable population sample, even with socio-demographic criteria such as age range and male/female distribution, never represents a population of less than twenty people. This makes it impossible to analyze the behavior of a single individual.

No raw data from the mobile network is or can be archived, either before or after the solution goes live. The launch of indicator calculation therefore coincides with the launch of raw data collection and processing. Only anonymized and rectified indicators can be stored to create a history.

Population Density Data API is based on data provided by Flux Vision – an Orange Business product.

Flux Vision is a service designed to provide statistical indicators for analyzing the presence, movements and socio-demographic profiles of people in one or more specific geographical areas. It can be used for a wide range of applications: studying people’s movements, analyzing tourist numbers in a town/region or at a sporting/cultural event, analyzing footfall in a shopping area or determining catchment areas. The solution provides access to innovative, permanently available, guaranteed and secure information on very large sample volumes, without the need to deploy equipment in the field. 

The solution is based on raw technical data from the Orange mobile network, processed and anonymized in real time by algorithms derived from Orange know-how, to produce statistical indicators which are then adjusted to the total population present, and delivered in the form of study reports.

As input, we only capture technical information from the Orange mobile network (Orange, Sosh or equivalent B brand and international roaming subscribers). Nevertheless, we perform a statistical adjustment step based on various criteria, such as the market share of other operators in the local area, to statistically represent the overall population. This method enables us to estimate the number of people actually present, based on observation of mobiles on the Orange network. These statistics are macroscopic and anonymous.

Market share is taken into consideration as local market share of Orange in each department (administrative area). IoT devices are excluded from our raw data. Individuals without devices (e.g. children and/or elderly) are also taken into consideration. Public data on population is used in our weighting process (age repartition, gender, socio demographic criteria). We also take into consideration individuals with multiple devices and devices with multiple SIM cards.

Adjustment enables us to estimate the number of people actually present, based on observation of mobiles on the Orange network (Orange, Sosh or equivalent B brand and international roaming). This adjustment includes several statistical models, taking into account the specificities of signaling on the mobile network, and Orange’s market shares on different sub-populations.

Population Density Data API is based on data provided by Flux Vision – an Orange Business product.

Flux Vision has collected a long history of anonymous statistics on the covered territory. By the use of Data Science techniques, predicted density is calculated based on this long history of data and recent trend. Maximum and Minimum values provided as part of API output, are calculated based on observation data from past history.  

Population Density Data API is based on data provided by Flux Vision – an Orange Business product.

Observation of data is made at the lowest administrative resolution available (IRIS level for France). Using Flux Vision’s statistical models and considering building density on the observed area, data is distributed at geohash7 level.

A Geohash is a unique identifier of a specific region on the Earth. The basic idea is that the Earth is divided into regions of user-defined size and each region is assigned a unique id, which is called its Geohash. For a given location on earth, the Geohash algorithm converts its latitude and longitude into a string. This string is the Geohash and will determine which of the predefined regions the point belongs to. Generally, points within close geographical proximity will have the same Geohash.