Nomadia : enhanced last-mile delivery

How the Alias Numbers API enhances last-mile delivery

In a sector where speed, security, and privacy are paramount, last-mile delivery faces numerous complex challenges. The collaboration between Nomadia, a leader in logistics software solutions, and Orange, a pioneer in technological innovation, exemplifies how technology can address these real-world issues. Thanks to the integration of the Alias Numbers API, this partnership not only improves operational efficiency but also strengthens trust and security for both customers and delivery personnel. Discover how this innovative synergy is transforming delivery management and providing tangible solutions to industry problems.

The Challenges of last-mile delivery

Last-mile delivery is one of the most intricate aspects of logistics, especially during peak seasons like Black Friday and Christmas. Managing deliveries to individuals, businesses, and relay points requires precise coordination. The complexity increases with the demand for proof of delivery, real-time tracking, and maintaining a high success rate on first attempts.

The role of the Alias Numbers API

Orange’s Alias Numbers API addresses critical issues in last-mile delivery:

• Privacy protection: It anonymizes drivers’ and customers’ phone numbers, safeguarding personal data and reducing harassment risks.
• Improved contact rate: Displaying branded or ephemeral numbers increases the likelihood of successful contact, reducing failed deliveries.
• Enhanced communication: The API enables automatic calls from the delivery platform, allowing drivers to contact recipients without exposing their personal numbers.
• Branding and trust: Showing a branded or customized number reassures customers and reinforces brand confidence.

Practical Implementation

The integration process was remarkably swift—around 48 hours—thanks to standard formats and seamless technical compatibility. This setup allows drivers to:

• Scan and manage parcels via a mobile app.
• Follow optimized routes with real-time updates.
• Call customers through anonymized numbers, with the option for the customer to return the call within a limited window (e.g., 5 minutes).

This approach ensures both privacy and operational efficiency, leading to higher first-attempt delivery success rates and improved customer experience.

Next step : branded calling

Imagine a delivery driver for a major retailer. When contacting the customer, the call is made via the Alias Numbers API, displaying an ephemeral number branded with the retailer’s name. The customer can confidently answer, knowing they’re speaking to their delivery person, without exposing personal data. If the customer wishes to call back, they can do so through the platform, which maintains confidentiality while enabling effective communication.

Conclusion

The Nomadia story demonstrates how innovative solutions like the Alias Numbers API can solve real-world problems—protecting privacy, improving communication, and increasing delivery success rates. This partnership with Orange exemplifies how technology can serve tangible business and customer needs, making last-mile delivery more efficient, secure, and trustworthy.

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