VivaTech 2026: record scale, real diversity and a clear demand for trusted interactions

VivaTech 2026 had its own unmistakable pulse. Wednesday and Thursday were intense, with dense aisles and back-to-back conversations. Friday eased up, creating room for deeper discussions. And Saturday, open to the general public, brought a different energy—families heading to the flagship demos (yes, the robots), and many stopping by Orange because the brand already carries strong trust and familiarity.

This year’s numbers confirmed the scale: over 200000 visitors from 165 countries, across 70000 m² of exhibition space (+30% vs last year), featuring 15000+ startups and 1155 speakers. The event mixed global headline moments with a practical “what can we deploy?” mindset.

Beyond Cloud and SaaS: the most striking part was the diversity

What stood out was not just the presence of major tech players, but the breadth of the ecosystem: industrial leaders, public institutions, French regions, and international pavilions sharing the stage. Orange’s own positioning at VivaTech centered on building a trusted digital future, with practical foundations like secure interactions and seamless experiences.

Who came to the Orange LiveNet stand

The stand attracted a broad mix of profiles, and that variety was a good sign in itself:

• Large enterprises: Branded Calling as the hook, then Number Verification as the conversion win

Major companies (Engie, GRDF, TotalEnergies, Crédit Agricole, and other banks) came back twice. Branded Calling was the strongest “product hook” and resonated at C-level immediately. Many then discovered Number Verification as a high-impact lever they hadn’t prioritized.

• Startups: Number Verification clicks instantly; Branded Calling repairs “image deficit”

Startups understood Number Verification immediately: fewer code-related drop-offs, smoother onboarding. Branded Calling then resonated as a way to increase perceived legitimacy when they need to reach users by phone.

• Aggregators / CPaaS players: “How do we package this?”

Players such as Hiya, Infobip, and DQE leaned into packaging and distribution questions—how these capabilities become part of a broader product portfolio.

• Ecosystem visitors: media, students, and internal teams

We also saw strong interest from the broader ecosystem—media and creators—and internally, including Orange leadership and even regulatory stakeholders. That diversity matters: it shows the story is becoming legible beyond telecom experts.

A quick highlight: Trusted Interactions in one sentence

Amid the noise of a huge tech show, one demo cut through: Trusted Interaction, a simple workflow that tackles two universal moments of friction: sign-up and pick-up phone calls solved respectively by 2 APIS : Number Verification and Branded Calling.

The result: ~100 demo pitches delivered and ~150 contacts captured over the event, driven by clarity rather than complexity.

If you want to understand how Network APIs can turn “trust” into measurable customer outcomes, book a demo with Orange Network APIs.