Branded Calling
Replace suspicious, anonymous strings of digits with an operator-certified business identity, completely neutralizing the threat of caller ID spoofing.
When trust is more than a promise: protect your business from phone spoofing and restore customer trust
Unidentified numbers and rampant phone scams have broken user trust. Today, a staggering 80% of consumers refuse to answer calls from numbers they do not recognize, while up to 60% admit they have missed critical business calls out of fear it was a scam. When malicious actors spoof your company numbers to defraud citizens, your brand reputation takes the hit.
Branded calling stops identity theft at network level, securing your outbound voice channel and giving your customers the confidence to answer safely.
Reclaim your identity and eliminate fraud
Do not let fraudsters come between you and your customers. Branded Calling replaces suspicious, anonymous strings of digits with an operator-certified business identity, completely neutralizing the threat of caller ID spoofing.
Benefits
Carrier-certified identity
Your official company name displays automatically on your customer’s screen, replacing untrusted, anonymous strings of digits with verified corporate legitimacy.
Persistent call log trust
Your authenticated brand name remains safely etched inside the device’s native call history, ensuring missed calls are recognized rather than flagged as spam.
Sovereign data security
Identity validation occurs entirely within the telecom core instead of invasive third-party tracking apps, maintaining perfect compliance with European GDPR standards.
Improved answer rates
By establishing instant trust right as the phone rings, your business dramatically reduces ignored calls and expensive operational no-shows.
Otilia ANTON, Orange Livenet Network APIs director
For the first time, a network API makes trust visible to end-users. Branded calling goes beyond securing the technical voice channel; it instantly reassures customers by displaying a corporate identity officially certified by the carrier.
Use cases
Case Study 1: Banking & financial services
The problem: When a fraud department calls a client to flag a suspicious transaction, the call appears as an unknown number. The client ignores it, giving fraudsters more time to drain accounts, while the bank suffers severe reputational and financial damage.
The solution: The incoming call is certified by Orange with the bank’s official name. The customer answers immediately in full confidence, allowing critical security alerts to be resolved in real time.
Case Study 2: Last-mile logistics & retail
The problem: Delivery drivers call to verify drop-off details, but widespread phone spam forces consumers to block unknown calls. This results in skyrocketing no-shows, expensive redelivery loops, and tanking customer satisfaction.
The solution: By displaying the delivery brand explicitly before the phone is answered, answer rates surge, parcel drop-offs succeed on the first attempt, and operational overhead drops.
Case Study 3: Critical field operations
The problem: Infrastructure and utility technicians call ahead to confirm access to a secure facility or residential home. Unanswered calls force teams to cancel appointments or show up to empty locations, wasting massive technical resources.
The solution: Immediate brand recognition certifies the legitimacy of the outreach, establishing instant trust and ensuring frictionless access for field teams.
An evolving roadmap
Why choose us
Network-grade cryptographic security
We stop identity spoofing at the core telecom level through direct MAN integration before fraudulent calls can ever reach consumers
Broad ecosystem interoperability
Built on open industry standards, our solution scales seamlessly across major carrier networks to eliminate technical fragmentation.
Sovereign GDPR compliance
All brand routing and cryptographic verification happen entirely within our secure infrastructure, ensuring complete European data privacy..
Focus: compliance and anti-fraud context (Loi Naegelen & MAN)
To eradicate the chaos caused by malicious phone spoofing and aggressive robocalls, regulatory authorities have significantly tightened telecom rules. In France, this is governed by the Loi Naegelen, which legally mandates that telecom operators strictly authenticate the true origin of every single outbound call running through IP and SIP networks.
To enforce this law, telecom operators deployed the Mécanisme d’authentification des numéros (MAN) under the supervision of the ARCEP. Similar to the STIR/SHAKEN framework used in the US, MAN attaches a secure digital signature to every legitimate call. If a call lacks this signature or attempts to fake a number, the network abruptly drops the communication before it can even ring on the user’s phone.
What this means for you: Branded Calling natively aligns with this cryptographic network architecture. By validating your corporate identity at the carrier core, your legitimate traffic bypasses automated spam filters, stays fully compliant, and remains completely safe from identity theft.
