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Network APIs

Unlock the World with Proxymate !

Published: December 18, 2024

Network APIs

Meet the winner of the 2024 Orange Innovation Cup

For years, Orange has been promoting innovation and organizing an internal challenge, called the Innovation Cup, open to all employees willing to show case their ideas and realisations. This year, the winner in the Network API category is Proxymate. This article deep dives into their concept. Let’s meet them now.


Step into the revolutionary world of Proxymate, where every photo becomes a challenge and every guess leads to excitement. Whether you’re a casual player or a business looking for innovative engagement, Proxymate turns exploration into entertainment. Let’s dive into the game that’s changing how we interact with the world around us.

The game: where mystery meets mastery

Imagine this: you snap a photo, post it, and watch as players across the globe race to pinpoint its exact location. Can they guess where you were? Here’s how it works:

  • Snap and share: Take a photo through the app, and Proxymate automatically captures your location data.
  • Challenge accepted: Players have three tries to locate your photo on an interactive map.
  • Compete to win: With each correct guess, they climb the leaderboard, striving for accuracy and bragging rights.
Network API
Network API

For businesses: engage and convert like never before

Proxymate isn’t just a game; it’s a marketing powerhouse. Brands can tap into this unique platform to boost visibility and interact with customers in a fun, innovative way. Here’s how:

  • Anonymous photo challenges: Businesses can anonymously post pictures, which are featured at the top of the feed for maximum exposure.
  • Gamified rewards: Users compete to guess the location of these photos. The top 10 closest guessers win exclusive discount vouchers to shop with the featured business.
  • Audience engagement: Turn passive viewers into active participants and brand advocates through a gamified experience.

The technology behind the magic: CAMARA Location Retrieval API

What makes Proxymate truly exceptional is its integration with the cutting-edge CAMARA Location Retrieval API. This game-changing technology ensures unmatched accuracy, global connectivity, and seamless functionality. Here’s why it stands out:

  • Telco cell-based accuracy: CAMARA delivers precise location data, making the guessing game both challenging and deeply satisfying.
  • Global reach: With access to an extensive database of worldwide locations, Proxymate stays relevant for users everywhere.
  • Seamless integration: The app’s smooth performance ensures responsive gameplay, keeping players immersed and engaged.
  • Customizable experiences: CAMARA’s flexibility allows Proxymate to cater to businesses, cities, or communities looking for tailored engagement solutions.

Why Proxymate works

Proxymate’s success lies in its ability to captivate users and deliver value to businesses. Here are the key drivers:

Curiosity effect

People love solving mysteries, and Proxymate’s gamified approach keeps users coming back for more.

Exclusive exposure for brands

For a small fee, businesses can feature prominently, attracting curious users and turning them into customers.

Tourism and community building

Cities, small towns, and hidden gems can use Proxymate to showcase their charm, promote tourism, and foster local pride.

Unleash the potential

Proxymate’s gamified engagement doesn’t just entertain—it creates opportunities. Imagine a remote village highlighting its scenic beauty or a bustling city promoting its landmarks. With Proxymate, every snapshot tells a story and every guess builds a connection.

With Proxymate and the CAMARA Location Retrieval API, the world becomes your playground. Whether you’re a player hunting for clues or a business seeking innovative exposure, the possibilities are endless.

Unlock the world. Challenge the ordinary. Play Proxymate today ! An idea from Meroua MESSAOUI, Julien HATIN et Ranjit KANNAPPAN.


Your turn now

Explore this API documentation to start building innovating solutions.